This week on the ME Factor Business Segment on 760AM with Lady Shaunte we spoke about ways to teach your friends, family, and even clients how to respect your business.
I speak with a lot of business owners who have a difficulty with others respecting their business. They refer to your business as little or a hobby and often hire others to perform the services that you offer. So, what do you do?
Identify why they don’t respect your business!
- they do not know that you have one,
- they don’t understand the extent, (part time vs full time)
- or they just don’t understand what exactly you do and sometimes that is our own fault
Share what you do:
- When you first open your business be sure to let family/friends know
- While every convo should not be about what you do find ways to incorporate “we do that with my company” statements but quickly get back into family/friend mode
- Use social media as a platform to share your business; you can often share things you wouldn’t share in a phone convo or in your daily interactions
- Invite them to events where they can see you work
Train them: If you are an entrepreneur you know that many times your family and close friends do not always understand what you do so they call in the middle of the day, ask you to run errands, and minimize your work day. What should do?
- Don’t answer the phone, text them back and express that you will call after you are finished working
- Explain that they should only call if an emergency because between 7am & 6pm (or whatever time you work, you are busy
- In the reverse, make sure that you do the same for your clients. They should not call after a certain time or on weekends, unless there is an emergency, if that is not during business hours
Lastly, if you offer a product/service and a friend or family member uses it and it is not satisfactory listen to them. They will be more honest than a traditional client.
To hear the show and learn more tune in HERE.
Kia Jarmon is a brand strategist and PR coach with boutique public relations firm, The MEPR Agency. She speaks, blogs, mentors, and is soon to be an author. You can find more information at her personal brand site, www.KiaJarmon.com.