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PR Essentials: Are you ready for the media?
When Oprah retired every PR professional across the country let out a unanimous sigh of relief. As a media mogul, Oprah had the ability to make your once small town company turn into a household name. However, what most businesses—particularly small ones—sometimes overlooked was their unique and almost necessary need to become their own media outlet. As a company, The MEPR Agency treats each client like they are a media outlet and we believe that it is essential to shape and share your own brand story which makes it much easier to tell when the media comes calling.
But with all that being said there is still one question that is often asked around our office…”How can I get (more) media attention for my company?” Well since it is so common we thought we should take a small part of our PR Essentials program and share with you—our valuable reader—how to prepare for the media!
So here are the questions we begin with!
13 To-Do Business Items for 2013
I love a good list! I have compiled 13 things that I believe –in some order– should be on your to-do list for the New Year. Some of you may only need one or two while others may need the whole lot. Take them and digest them as you need to and it is my challenge that on the other side of the year you create greatness. Of course if you need help, I am available through the Brand Mapping program where we navigate your business or personal brand to fill any gaps, create new plans, or shift into some new territories. I bid you a Happy New Year and hope that you find prosperity in areas beyond money!
Is Your Glass Half Empty? Confidently run your business with what you have
Can you imagine walking into a clothing store and the employee says “thank goodness you’ve stopped in…we are down to our last dollar and your sale will help us pay the bills this month.” Doesn’t that sound outrageous? And a little desperate?
While that example is an extreme one it is the way I see many businesses operate; with lack of confidence, defeated, and grasping for straws. No one wants to hear how bad you are doing, how you are barely making it, why your business isn’t succeeding, or the threat of never starting because of a lack of resources. Our culture seems to applaud the internal beating up of ourselves and encourages us to take that approach with others also. This very through heightens our fear of reaching for success.